Jess is freezing in this episode of Smart Leaders Sell! She’s dressed like the Michelin Man and ready to record this episode of the show! This week’s topic? Sales Pages. After being invited to appear on Good Morning Britain only to be turned away by a legendary snowstorm (don’t worry, she’ll be back), Jess is kicked back with Chinese food on the way and ready to dive into the topic at hand.

She tells us about the death of her car, and in shopping for a new one: She was not impressed with a single sales page she visited. She decides to give us a really simplistic look at the 3 things a sales page must have in order to be effective.

Jess goes deep talking about headlines and product names, and how to make them as impactful as possible in order to catch their intended audience. Self-identifiers are also a key thing to pay attention to. Make sure the people who are on your sales page are able to say “That’s me, I need this” when looking at your page.

You can still sell if you suck at copy. Rather than worrying about putting the right words in the proper order, get creative with it. Think about how you’ll be delivering your content within the program, or how you are most comfortable communicating your message. If that’s video, do a video landing page instead. Jess shares quite a few ideas to turn aside bad copywriting skills.

Features are not the selling point. Jess relates back to the lists of features she saw within every car she looked at and explains that it didn’t make her want to purchase any more than she already did. If the car company had listed the benefits of owning the car instead, she would have been much more likely to click the buy button, especially if there was a bit of humor involved.

Quotes

“The only thing that can help me right now are sweet and sour chicken balls”

“Not one of the sales pages I looked at made me want to buy a car”

“It needs to stop them in their tracks, and it needs to ultimately show them the transformation they’re looking for”

“We want to feel like people are talking directly to us”

“Features tell, benefits sell”

Grab a copy of Smart Leaders Sell, the book:

UK

https://www.amazon.co.uk/dp/B079PDP9Q9/ref=sr_1_1?ie=UTF8&qid=1518168456&sr=8-1&keywords=smart%20leaders%20sell

U.S.

https://www.amazon.com/Smart-Leaders-Sell-Jessica-Lorimer-ebook/dp/B079PDP9Q9/ref=sr_1_9?ie=UTF8&qid=1518449557&sr=8-9&keywords=smart%20leaders%20sell#customerReviews

More Jess:

https://www.facebook.com/groups/FabulousFemaleEntrepreneurs/
https://jessicalorimer.com/supersize-your-sales
https://jessicalorimer.com/list-building-legend

Disclaimer: Some of these links are for products and services offered by the podcast creator

Jessica welcomes the Queen of Boundaries, Emma Langton to Smart Leaders Sell! The two get deep into the topics of Boundaries, Sales and Mindset immediately after the intro. It gets informative fast, so have that glass of wine ready before you hit play.

Her Sales Question: How do we sell every single day?

Jess names the first part of the process as automation and breaks it down to it’s simplest form. She explains that putting a link to your book, or your product, or service in the caption of your profile banner is still a form of passive sales.

Jess also describes the value in reacting to the demands and needs of the people who follow you. People show up, show interests, ask for the solutions and then get hacked off when nothing comes out of it. If you delay long enough, they go elsewhere and get their problems sorted. Jess explains how to go about fixing that.

Really clear calls to action are key, and carefully mapping out each step of your customer’s experience will help you fill it all in. Once you’ve done the market research, what then? They go into depth about processes, and bring it all the way back to where we started: boundaries.

Quotes

“It’s not about the boundary itself, it’s about how I feel as a person”

“I always call it the necessary evil”

“You don’t want to be friends with everyone”

“One comment does not a business make”

“Please world, go and tell us what you’re doing”

“If we’re not confident, they can’t be”

“The worst that can happen is someone says no”

Emma!

www.emmalangton.com

And for Jess!

Grab a copy of Smart Leaders Sell, the book:

UK

https://www.amazon.co.uk/dp/B079PDP9Q9/ref=sr_1_1?ie=UTF8&qid=1518168456&sr=8-1&keywords=smart%20leaders%20sell

U.S.

https://www.amazon.com/Smart-Leaders-Sell-Jessica-Lorimer-ebook/dp/B079PDP9Q9/ref=sr_1_9?ie=UTF8&qid=1518449557&sr=8-9&keywords=smart%20leaders%20sell#customerReviews

More Jess:

https://www.facebook.com/groups/FabulousFemaleEntrepreneurs/
https://jessicalorimer.com/supersize-your-sales
https://jessicalorimer.com/list-building-legend

Disclaimer: Some of these links are for products and services offered by the podcast creator

Jess kicks off this episode with a few cheers for her book’s bestseller stats, along with news of it launching in paperback on Amazon this week! She also tells us a story about her very first skiing lesson, which was inspired by an impromptu trip she agreed to take with friends. Don’t worry, it ties into our main topic today, which is landing pages!

She describes the difference between a warm audience, and a cold audience, as well as why that matters in terms of landing pages. She compares them to a relationship and explains that warm audiences respond differently than cold audiences to certain things.

Jess shares her landing page conversions openly and then goes even further to give us exactly how she gets conversions well above industry standard. She takes the time to break down what she does differently between her cold and warm audiences and the thought process behind why they work so well for each.

She fires off a list of questions that people typically ask about landing page tactics, and their significance, and the one thing that remedies it all. Jess also dives really deep into the customer journey, and why everything needs to be congruent and clear.

Quotes

“Landing pages are not always the first place people find you”

“Your landing page is not there for you to make money”

“It’s not about copying competitor’s funnels, it’s not about copying their ads”

“We want it to be the kind of experience that establishes our brand for them”

“It’s not about picking the most popular option”

“Don’t talk about features, talk about benefits”

Grab a copy of Smart Leaders Sell, the book:

UK

https://www.amazon.co.uk/dp/B079PDP9Q9/ref=sr_1_1?ie=UTF8&qid=1518168456&sr=8-1&keywords=smart%20leaders%20sell

U.S.

https://www.amazon.com/Smart-Leaders-Sell-Jessica-Lorimer-ebook/dp/B079PDP9Q9/ref=sr_1_9?ie=UTF8&qid=1518449557&sr=8-9&keywords=smart%20leaders%20sell#customerReviews

More Jess:

https://www.facebook.com/groups/FabulousFemaleEntrepreneurs/
https://jessicalorimer.com/supersize-your-sales
https://jessicalorimer.com/list-building-legend

Disclaimer: Some of these links are for products and services offered by the podcast creator

Jess kicks off this episode by gushing all over Kemberli’s name, and Kemberli explains the story behind it, and the cynicism she’s gotten from disbelievers. Jess also calls her the Queen of Money and asks her about her business. Kemberli is more than happy to explain what she does, which ultimately is help African American women build profitable and sustainable businesses.

The two get into a deep conversation about sales relationships, and the obstacles that diversity can bring to the table. Jess brings up how awkward she looks dropping rap verses in her car with her volume cranked to max, and compares it to being in a sales conversation with a client that isn’t ideal for you.

Kemberli’s Sales Question: How do I transition from working one to one, to a membership site, without losing the people on my list?

Jess starts by asking her why she’s switching from a one to one coaching model into a membership model. She also wants to know if this is more beneficial to Kemberli’s clients, and why. With that information in hand, Jessica then goes on to describe the simplest transition possible for Kemberli’s situation.

Jess explains that she’s not kicking anyone out of her circle by changing her business model, and gives her a few tips on how to clarify that for people in order to keep them close. She also points out some of the perks and value to both her and her audience by taking on the membership model as opposed tot he one on one.

Quotes

“We also aren’t taught, as women, to manage our money”

“There are some people that don’t want to buy from me because, in all honesty, I’m just not the person that they can relate to”

“If you want to sell to your ideal clients, you have to be what they expect you to be”

https://www.facebook.com/groups/TheMADMoneySociety/

Grab a copy of Smart Leaders Sell, the book:

UK

U.S.

More Jess:

https://www.facebook.com/groups/FabulousFemaleEntrepreneurs/
https://jessicalorimer.com/supersize-your-sales
https://jessicalorimer.com/list-building-legend

Disclaimer: Some of these links are for products and services offered by the podcast creator

It’s finally time! Jess is recapping her live event!! She also officially announces her book being a number one best seller for a short period of time before being overtaken by Gary Vaynerchuck’s new book! Celebrations all around, but before we get to that: the juicy event recap.

One of the first talks at the event was How to get PR that pays. Jess talks about PR, and the critical role it played in her business success. She noticed some online trends that were occurring and used PR to solve that issue completely. Amanda, the speaker, talked about press hooks and using who you are as a person to get the kind of PR that brings you business. Jess shares a few of her own insights on it as well.

Going left when everyone else goes right was the second talk. This podcast is an example of Jess going left, and she talks about that. Helen’s presentation was all about being different, and not being too attached to the original idea, but about how you’re going to convey it in a way that makes a bigger impact. Ultimately, being unique brings in money, and she brought a lot of thoughtful ideas surrounding that to the audience.

The clarity queen, Jen Hall was up next, and she talked about the process, and how important it is to ensure you’re actively taking part in each piece along the way, in order to get the best results for not only you but your client as well. Jess reflected on her own sales process mistakes and cleared up some of the things she could have done differently in order to have greater success with old offers.

Dan Meredith, A.K.A The Beast of Business, shook the stage after that. Amidst a storm of hair and F-bombs, a talk about personal branding challenged and captivated the room at the same time. Jessica’s takeaway from Dan’s talk is that it’s possible to have the business you want to have and have it fit your lifestyle perfectly. Regardless of whether you’re introverted or extroverted, a content machine or otherwise.

Next to take the stage was Keirsten. She brought an interactive and value-packed session about how to map out your book. It was massively valuable, and Jess wishes she would have waited until this talk to publish hers!

Finally, It was our fearless host’s turn to take the stage. Jess talked about creating a profit path, and how the resources you currently have, whether that’s time or money, and how to use them to create more business. She also shares 3 massive tips on how to generate a revenue, and solve the biggest problems within your business. Jess wishes us well and sends us off to eagerly await the next episode.

Quotes

“Not entirely sure whether that says he is dominating the business world, or whether he is a hairy werewolf type individual”

“What is that main thing that makes you stand out?”

“Find a way that you disrupt your industry”

“You have to be you, and you have to find the formula that works for you”

“What resources do you have right now, and are you using them?”

If you want to help Jess take her title back from Gary Vee, feel free to pick up a copy of her book!

UK

https://www.amazon.co.uk/dp/B079PDP9Q9/ref=sr_1_1?ie=UTF8&qid=1518168456&sr=8-1&keywords=smart%20leaders%20sell

U.S.

https://www.amazon.com/Smart-Leaders-Sell-Jessica-Lorimer-ebook/dp/B079PDP9Q9/ref=sr_1_9?ie=UTF8&qid=1518449557&sr=8-9&keywords=smart%20leaders%20sell#customerReviews

More Jess:

https://www.facebook.com/groups/FabulousFemaleEntrepreneurs/
https://jessicalorimer.com/supersize-your-sales
https://jessicalorimer.com/list-building-legend

Disclaimer: Some of these links are for products and services offered by the podcast creator