Ep. 044 Essential Rebranding Elements with Alessia Pandolfi

Ep. 044 Essential Rebranding Elements with Alessia Pandolfi

On this episode of Smart Leaders Sell, Jessica welcomes techie extraordinaire Alessia Pandolfi to the show! She’s the structural mind behind a lot of the big things we see online right now. From sales funnels to tele-summits, Email marketing to webinars: it all requires a certain degree of technical know-how, and someone who can design and construct it the way you need it, and have it work: That is Alessia’s mission.

Her Sales Question: What are the most important elements when someone goes through a rebranding?

Jess brings up the first important thing to consider: what do you enjoy with your business, and what don’t you enjoy? Chances are if you’re enjoying something, and it gets results, you’ll want to keep offering it to your clients.

She also tells of the transition period between serving the old clients and getting the new ones, and how it can be a bit of a scary time. She talks about ways to tell if you’re hitting it off with your target customer, and reasons why you might not be.

Finally, Jess shares a bunch of different ways to ensure that your rebrand will get the attention that it deserves. She talks about things like podcast appearances, guest blogging and video collaborations, and how they can drum up a ton of opportunities to tell people about your new business direction: then it comes down to your sales process.

Also:

Jess’ book hit #1!!!!!!!!!!!!!! She doesn’t know I”m writing this, and I’ll most likely hear about this, but I couldn’t wait to share the good news with you! After all of the effort, tech nightmares, and sending the unedited version off to the printer: She hit #1 best seller!

Check out some of the amazing reviews and pick up a copy!

UK

https://www.amazon.co.uk/dp/B079PDP9Q9/ref=sr_1_1?ie=UTF8&qid=1518168456&sr=8-1&keywords=smart%20leaders%20sell

U.S.

https://www.amazon.com/Smart-Leaders-Sell-Jessica-Lorimer-ebook/dp/B079PDP9Q9/ref=sr_1_9?ie=UTF8&qid=1518449557&sr=8-9&keywords=smart%20leaders%20sell#customerReviews

Quotes

“It’s just a good idea to test, and to have a plan B”

“The things that you’ve learned will change, and that will affect what you want to sell to other people”

“If we don’t speak the same language as our ideal clients, they’re not going to buy from us”

Links
https://www.facebook.com/AlessiaPandolfiOBS/

More Jess:

https://www.facebook.com/groups/FabulousFemaleEntrepreneurs/
https://jessicalorimer.com/supersize-your-sales
https://jessicalorimer.com/list-building-legend

Disclaimer: Some of these links are for products and services offered by the podcast creator

Ep. 043 Being the Best Customer

Ep. 043 Being the Best Customer

Jess starts off with an apology this on episode. She wanted to give you a massive update on her live event, but her producer shouldn’t have to work weekends, and because he feels that way: Jess is deeply apologetic. So today, we’re talking about how to be the best customer or client.

Jess feels that in order to be a great salesperson, you must first be a great customer. She explains that being a client allows us to gain a look behind the curtain, and grow empathy for the people who sell and run these programs, products and services, which then allows us to extend the same effort and care to our own clients. She also describes what kind of thought goes into buying, and why it’s essential to your business to understand why you buy.

She goes into something called reflection, and the difference scenarios in which we do it. She also dives into rapport, how it impacts the buying relationship, as well as many other aspects of our lives and businesses. She also mentions a few different ways to properly set expectations between yourself and your client.

Jess shares that we have to examine our mentality, and our own behavior in order to find out how that is projecting itself into our sales, our relationships and ultimately: our success. She shares a story about her manager, and the tough things he said that helped her to see things from the outside looking in. She shares a few more tips on how deal with and avoid troublesome clients or service providers moving forward.

Jessica’s book is out!!! Get it here:

U.K.
https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.amazon.co.uk%2Fdp%2FB079PDP9Q9%2Fref%3Dsr_1_1%3Fie%3DUTF8%26qid%3D1518168456%26sr%3D8-1%26keywords%3Dsmart%2520leaders%2520sell&h=ATN4xVD3bFfp8FW_XzRFq4teGuSwDSP2biDrkf4LPSGyggM64sNBQfQIFZ8MNcXaEEi8FHEoOqXxyMKwq3fRyiZYZ3q-HIiDWCVJauMiiTymqYxYjjyCXcKpfs5G_vQV2x7Yw5ifB2Jy75NuURJ-akJdvF2f

U.S.
https://www.amazon.com/Smart-Leaders-Sell-Jessica-Lorimer-ebook/dp/B079PDP9Q9/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1518787592&sr=1-1&keywords=smart+leaders+sell

Quotes

“In order to be a really good salesperson, you also have to learn to be a really good customer”

“We’re designed to help other people figure out their emotions”

“Being a great client will give you more empathy”

“How can I be the best customer to you?”

“Set the expectation before people buy”

More Jess:

https://www.facebook.com/groups/FabulousFemaleEntrepreneurs/
https://jessicalorimer.com/supersize-your-sales
https://jessicalorimer.com/list-building-legend

Disclaimer: Some of these links are for products and services offered by the podcast creator

Ep. 042 How to Handle Baby Birds with Amy Jackson

Ep. 042 How to Handle Baby Birds with Amy Jackson

Jess welcomes Amy Jackson onto Smart Leaders Sell! Amy and Jess go way back, 8 months back: Almost an anniversary. Amy teaches bloggers and entrepreneurs how to take good photos and make stunning visuals from their phones. She knows that people won’t lug around a massive camera all day long, and so she wants to find a cure for bad photography by teaching people how to use their phone cameras properly.

Amy’s Sales Question: How do you start selling when you’ve established a community that expects free?

Jess describes how natural it is to want to give away everything for free online, and also how important it is to give away really good content at no charge. She also gets into why it’s so important to make offers on top of the free things. She talks about the positive impact that both can simultaneously have on your business if it’s done tastefully.

She paints a vivid picture of the vicious cycle we find ourselves in when we make an offer, and no one responds and so we keep going the free route. She also shares how to solve said issue when you do experience it.

Setting expectations for the audience. She says that you can still offer a value-packed community without giving away overwhelming amounts of free information. She describes a few ways to do that, and how to make the sell a lot less awkward as a result.

Finally, Jess dives into selling, and the psychology behind why people buy, and how to sell to those people. She describes aspirational selling, emotional selling and fear of missing out selling, and each can be used to reach different people.

Quotes

“people are going to look at your photo before they read anything that you’ve got printed”

“it isn’t really a buyer’s fault if they’ve been trained into not purchasing”

“You can still give them that value without pimping yourself out daily”

Links

Join the waitlist for Jessica’s book launch!

http://jessicalorimer.com/book-waitlist

and for even more Jess:

https://www.facebook.com/groups/FabulousFemaleEntrepreneurs/
https://jessicalorimer.com/supersize-your-sales
https://jessicalorimer.com/list-building-legend

Disclaimer: Some of these links are for products and services offered by the podcast creator

Ep. 041 Taking Swift Action

Ep. 041 Taking Swift Action

Jess starts this episode by listing examples of the various issues she caused with her upcoming book launch! These panic-inducing moments include (but are not limited to) sending a completely unedited version of the book, full of spelling mistakes, off to the printers! The issues have all been remedied, so if you’re interested in getting on the waiting list, you can do so here:

http://jessicalorimer.com/book-waitlist

Jess also has the Monetizing Event of the Year coming up at The Ritz in London, and has some nerves about that, as there are both live and virtual attendees, and this will be the first time she’s organized anything like this. Jess wanted to take a moment out of her madness to discuss the benefits of taking swift action, and what that does for a business: so here we are.

Jess talks about the ebb and flow on enthusiasm she experiences when she was writing her book, and how pushing through the first quarter when she had the inspiration and enthusiasm made a massive difference to the rest of the writing experience. Had she not taken that immediate action, the book may not have been written as well, or as quickly, because she could have been less enthused about it.

She also describes her aversion to risk, and her conservative nature when it comes to making decisions, and the ramifications that tend to have on her progress, as well as her tendency to not live in the moment. She also paints a picture of her somewhat terrifying thought process that would occur if her beloved chihuahua, Max, were to suddenly fall off the sofa and hurt himself. It’s relevant. Honest.

Jess brings up two opportunities that were presented to her, one on live radio, the other on Channel 5 News, that she had zero time to prepare for, and agreed to do anyway. She paints a vivid picture of her anxious mind, and how it processed each scenario, but also the massive benefits to saying yes to these things without getting caught up in the preparation.

She talks about how taking swift action counteracts all of the typical responses we have: things like procrastination, worry, panic, anxiety and even discouraging ourselves out of something completely. She also explains how taking swift, decisive action can benefit your launches, even if you have an evergreen product or service that’s always available to your market.

Quotes

“You can take sustained consistent action in an area that you’re really interested in”

“We’re always looking for what could go wrong”

“When we’re taking immediate action, we’re so caught up in the here and the now, that actually it can stop those nerves”

“Over thinking is the biggest killer to our action”

“Yes, but: just means no”

More Jess:
https://www.facebook.com/groups/FabulousFemaleEntrepreneurs/
https://jessicalorimer.com/supersize-your-sales
https://jessicalorimer.com/list-building-legend

Disclaimer: Some of these links are for products and services offered by the podcast creator

EP. 040 When Does Marketing Become Sales? with Louise Mason

EP. 040 When Does Marketing Become Sales? with Louise Mason

Louise Mason joins Jess on Smart Leaders Sell today! Louise is Jess’ counterpart in the world because she specializes in marketing. Often people blur the lines between sales and marketing and get a little confused surrounding what falls under which category. The two ladies laugh about awful marketers they see online and how many people miss the point before going into Louise’s big sales question.

Her question is: When does marketing become sales?

Jess laughs about what salespeople would answer this question with and then breaks down exactly when the sales process starts, and what’s considered marketing to get the customer to that point. Using Facebook as her example platform, she describes the components of marketing she uses in order to get traffic in front of her so that she can begin a sales relationship with someone.

They discuss prequalification, and the role that marketing plays in bringing the best possible leads forward to the sales conversation. Jess also compares running a business to running a car and explains that it’s important to reverse engineer sales problems and not just assume that it’s an issue with marketing.

Jess continues to talk about the close relationship between sales and marketing, and how to use marketing to continuously improve the customer experience, and retain them long after they’ve purchased, or even turn them into a repeat buyer. Louise draws a mental image of Sales and Marketing embracing one another in a loving hug as they continue to congruently work together to accomplish great things within a business.

Quotes

“If you don’t have visibility, you will never have traffic. If you don’t have traffic, you will never sell”

“The minute the one to one relationship starts happening, that then becomes sales”

“A good marketer will bring you the best leads possible”

“It’s so important when you’re running a business to look at every part of the process”

Links

www.yourmarketingspecialist.co.uk/smarties

To sign up for Jessica’s book waiting list, visit here!

http://jessicalorimer.com/book-waitlist

and for even more Jess:

https://www.facebook.com/groups/FabulousFemaleEntrepreneurs/
https://jessicalorimer.com/supersize-your-sales
https://jessicalorimer.com/list-building-legend

Disclaimer: Some of these links are for products and services offered by the podcast creator